TMK lecturing @ Seoul, May 10-21 2010

For the 4th consecutive year, I am lecturing the "Design for brand recognition strategy" module at the Seoul School of Integrated Sciences and Technologies (aSSIST). The module is part of the IDBM KEMBA (Korean Executive MBA) Program of aSSIST. In addition to lectures, the program consists of group projects in which students create new business and design concepts for Korean/Asian and Finnish/European contexts.

aSSIST: http://www.assist.ac.kr/english/