New article: In quest of strategically meaningful and attractive forms

My article in the new "Design Semiotics in Use" book:

Karjalainen, Toni-Matti (2010). In quest of strategically meaningful and attractive forms. In S.Vihma (ed.), Design Semiotics in Use. Aalto University School of Art and Design, Helsinki. 180-195.

The article discusses design semiotics from the perspective of strategic meaning creation and uses BMW (and Volvo) as illustrative cases. The book includes ten articles and is a good overview of various viewpoints within the field of design semiotics. It can be ordered from TAIK Bookshop.